Win the BRAND MINDS BOX for DRIVEN WOMEN!

To celebrate International Women’s Day, BRAND MINDS is launching Win the BRAND MINDS Success Box for Driven Women!

The box contains 10 bestselling books by world-changing women authors to support the growth of the winner.

The campaign is not limited to women, men too are invited to join the campaign as the generous box makes for a great gift. Join the campaign.

The BRAND MINDS Success Box for Driven Women contains the following books:

1. Becoming by Michelle Obama
2. Daring Greatly by Brené Brown
3. Thrive by Arianna Huffington
4. Blue Ocean Strategy by Renée Mauborgne
5. Educated by Tara Westover
6. The anatomy of love by Helen Fisher
7. Grit by Angela Duckworth
8. The 5 Second Rule by Mel Robbins
9. Quiet by Susan Cain
10. Build an A-team by Whitney Johnson

Every book in this list was carefully chosen to serve a specific goal: show the story of a driven woman. The winner will get to read ten powerful stories of ten ambitious women and what was like for them to find their way in life.

Becoming is the story of a woman who has steadily defied expectations. A driven woman, says Michelle Obama embraces her roots while finding her voice. She experiences triumphs and disappointments but doesn’t fight them. Instead she allows both experiences to shape her and teach her valuable lessons.

It’s a man’s world out there and women could be tempted to do business the same way men do and become part of the boys’ club to fit in and be successful. Brené Brown argues against it. Women shouldn’t embrace toxic myths such as vulnerability seen as a weakness. The renowned researcher found data that dispelled this myth. In truth, vulnerability is strength and when we shut ourselves off from vulnerability, says Brene in her book Daring Greatly, we distance ourselves from the experiences that bring purpose and meaning to our lives.

What does being successful really mean? We used to measure success by two metrics: power and money. These two metrics are again signals of a testosterone-filled society where competition implies there is only one winner and he or she is expected to sacrifice anything on the way to the top, including health and family life. It’s a toxic approach to living a successful life which Arianna Huffington has come to realize the hard way. Thrive is Arianna’s story of how she turned her life around after suffering from exhaustion and lack of sleep.

Running a successful business has more to do with strategy than having the lowest price. Why do what everyone else is doing and become indistinguishable from the competition? Ambitious and driven women look for a way to stand out in the crowd and be different. That’s what co-author Renée Mauborgne advocates for in Blue Ocean Strategy: the pursuit of differentiation by creating and capturing uncontested market space.

We all know this: women tend to overanalyze, have a high level of self-criticism and set very high standards for themselves looking for perfection. More often than not a woman’s worst enemy is herself. Did you ever hear a man saying he’s not good enough in a situation or for a particular job? I generalize, of course, but men don’t usually overthink, they just go for it whether they’re prepared or not! That‘s what Mel Robbins recommends in her book, The 5 Second Rule: if you have an instinct to act on a goal, you must physically move within 5 seconds or your brain will kill it. The campaign’s winner will have the opportunity to read Mel’s book and transform her life, work, and confidence with everyday courage.

What do all driven women have in common? Passion and perseverance. Pioneering psychologist and researcher Angela Duckworth shows in her book that the secret to outstanding achievement is not talent but a focused persistence called “grit.” Grit is a must-read book for any woman striving to succeed.

Having a thriving and fulfilling life means being successful in both your private and professional life. Successful professional life doesn’t compensate for unhappiness in your private life. It’s like walking with one shoe: eventually your shoeless foot is going to hurt. That’s why driven women should be driven when it comes to their relationships or family life also. Just like we can improve our professional life by learning from experts, mentors or other professionals, we can improve our private life by learning from experienced psychologists and human behaviour researchers. Helen Fisher’s The anatomy of love is a cutting-edge tour de force that traces human family life from its origins in Africa over 20 million years ago to the Internet dating sites and bedrooms of today. It’s a great book that helps us discover more about love, marriage, divorce and the future of sex.

We cannot choose our parents. As children, we have no say in how our parents parent us. Some children receive the level of nurturing and care they need to become successful adults. Others are not so lucky and spend their adulthood trying to erase the negative influence of an unhappy childhood. It’s an emotional process. In Educated, Tara Westover recounts overcoming a harrowing childhood. Read her book to discover what she had to do to protect her mental health and allow herself to become the best that she could be.

Here’s an interesting statistic regarding introverts: 56.8% of people around the world prefer Introversion. Given such a high percentage of introverted people worldwide, you would think that introverts also filled most leadership roles. You would be wrong. Culturally, we associate successful leadership with a high level of self-confidence. Extroverts express their opinions with great ease and give the impression that they know what they are doing. Thus, extroverts get noticed and get promoted faster than introverts. It’s an unconscious bias which makes the business world lean towards extroverted CEOs. In her book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, author Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so.

What’s the secret to having an engaged and productive team? According to innovation & disruption theorist Whitney Johnson, author of Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve, the secret is to develop a learning plan for all employees, no matter where they are on their personal learning curves. Your organization stays competitive in an unpredictable, rapidly changing business environment by designing people’s jobs around the skills they have today as well as the skills they’ll need tomorrow.

It’s a great list of 10 amazing bestsellers!

See here how you can join the campaign.

Who is Helen Fisher?

Dr. Helen Fisher was a keynote speaker at BRAND MINDS 2018.

Find more about her in the video!

Who is Helen Fisher?

Dr Helen Fisher is one of the world’s top neuroscientists and was a keynote speaker at BRAND MINDS 2018.

BRAND MINDS is The Central and European Business Summit taking place in Bucharest, Romania.

Neuroscientist, Anthropologist

Internationally – renowned neuroscientist and biological anthropologist Dr Helen Fisher is a pioneer in the biology of human personality and the neurochemistry of leadership.

Named a TED All-Star and one of “the 15 most amazing women in science today” by Business Insider, Dr Fisher has given the world a new way to look at relationships and “corporate chemistry.” Her groundbreaking research has shown how understanding the biology behind personality styles can be used to build teams and corporate boards, advertise, innovate, and succeed at work.

The Chief Scientific Advisor for Match.com, Dr Fisher has developed The Fisher Temperament Inventory. Taken by over 14 million people in 40 countries, the Inventory is the first and only personality questionnaire built from and validated by neuroscience (using fMRI brain scanning). Her discovery of the four basic biological styles of thinking and behaving — Explorer, Builder, Director, and Negotiator — represents the biggest leap in personality tools in the last 100 years.

CO-FOUNDER AND CHIEF SCIENCE OFFICER OF NEUROCOLOR

Dr Fisher is the Co-Founder and Chief Science Officer of NeuroColor, a revolutionary business consulting and training firm. Her work reveals how to recognize and influence each personality style, increasing the effectiveness of teams and improving our understanding of how individuals collaborate, resolve conflict, sell, innovate, and lead.

Along with her concept of the four thinking styles, Fisher’s research from NeuroColor was profiled in Harvard Business Review’s 2017 March-April issue, The New Science of Teamwork, and in the 2017 book, The Leading Brain: Powerful Science-Based Strategies for Achieving Peak Performance by Hans W. Hagemann and Friederike Fabritus.

A consultant for Procter & Gamble and American Express, Dr Fisher helped VISA understand card usage data and Deloitte University create stronger customer services. She has addressed audiences at Fortune, the Cannes Lions International Festival of Creativity, The World Economic Forum, SXSW, The Economist’s Ideas Economy, and the G-20. She has delivered three TED Talks, which have been viewed by more than 12 million people worldwide.

5 BESTSELLERS ON NEUROSCIENCE

A Senior Research Fellow at The Kinsey Institute and an Anthropologist at Rutgers University, Dr. Fisher is the most referenced scholar in the field of love and relationships in the world today. A documentary film based on her work, Sleepless in New York, premiered in April 2014. She has written five bestsellers on the neuroscience behind human social behaviour, including Why Him? Why Her? and the 1994 classic Anatomy of Love, which was released in a second edition in February 2016.

In addition to appearing on 20/20 and The Colbert Report, her articles have appeared in The Huffington Post, Frontiers in Psychology, and Newsweek, where she examined the leadership styles of Presidential nominees.

THE NEUROSCIENCE OF ADVERTISING, MARKETING, AND SALES

Why do some ads make an unexpected hit while others are a flop for no apparent reason?  It may well be the result of natural brain wiring.   Human beings are built to think, act—and buy—in specific patterns.  Neuroscientist and biological anthropologist Dr Helen Fisher has uncovered four broad human styles of thinking and behaving, associated with the brain systems for dopamine, serotonin, testosterone and estrogen.  Her data are substantiated by her questionnaire, the Fisher Temperament Inventory, now taken by 14 million people in 40 countries and the only extant personality test constructed directly from and validated by neuroscience, using fMRI.  In this speech, she discusses these personality dimensions to show how specific ads can either entice or repel each of these personality styles — as well as how to sell and market directly to the human mind.