The Super Bowl commercial that broke the internet this year

What Super Bowl commercial broke the internet in 2023?

Discover my selection and see how the commercials influenced brand name searches through Google Trends over the past seven days.

Was paying 7 million dollars for a 30-second commercial worth it? Let’s find out!

Amazon Saving Sawyer

Super Bowl audiences have enjoyed Amazon commercials every year for the past seven years.

Usually featuring the creme-de-la-creme of Hollywood and the Rock and Roll Hall of Fame, this year’s commercial for the over 100 million people watching the game played the emotional card and brought in not one but two four-legged pet friends. 

Amazon’s Saving Sawyer made everyone go aww, but it didn’t break the internet.

Tubi Interface Interruption

Tubi is one of the largest free movie and TV streaming services in the US, supported by ads.

With Netflix, Disney, HBO Max and Amazon Prime fighting for a bigger share of the global market, free streaming services are starting to look more appealing to a wider audience. 

Yes, Tubi’s ad is surprisingly fresh and creative, but it didn’t get everyone to talk about it.

Rémy Martin | Inch By Inch Featuring Serena Williams

Among the many funny commercials featured during the Super Bowl, Remy Martin breaks the pattern and goes the inspirational way with none other than Serena Williams, one of the greatest athletes of all time.

As uplifting as this commercial is (tennis is not a team sport, is it?), it didn’t break the internet.

Forever (Super Bowl): 60 | The Farmer’s Dog

I bet when this commercial ran, there was no dry eye in the house and I’m not even talking about pet parents: I know for sure they were crying outright.

It’s emotional and I wish it broke the internet, but it didn’t.

Squarespace: Adam Driver multiplies

Squarespace is one of the world’s top website builders and, as I discovered while doing my research, also really creative when it comes to Super Bowl commercials.

Yes, they feature Oscar-winning actors but not in the way the other brands do, leveraging their stardom just for the sake of it. Previous commercials featured Jeff Bridges, Winona Ryder, Keanu Reeves and Zendaya. The 2017 Super Bowl commercial featuring John Malkovich won an Emmy Award.

In this year’s commercial, we get a philosophical Adam Driver with a distinct Matrix vibe (the black suit and shades, the multiplication factor) and a new template.

My favourite commercial this year and I also like how Squarespace ties it to its business and marketing goals, but it didn’t break the internet.

Dunkin’ ‘Drive-Thru’ Starring Ben

….as in Ben Affleck serving Dunkin’ customers and Jennifer Lopez surprised to discover hubby’s second job.

Dunkin’ managed to get the Benifer and the comments are applauding the brand’s decision since Ben Affleck has been a long-time Dunkin’ fan. The only part that feels unrealistic is Jennifer eating a “glazed one”: she is known for her strict workout and diet routine and I doubt she would jeopardize all that for a doughnut.

This is the Super Bowl ad that broke the internet, made headlines and had 3 million views in two days: