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15 LinkedIn Statistics Every Marketer Needs To Know

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15 LinkedIn Statistics Every Marketer Needs To Know

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If you haven’t yet included LinkedIn in your marketing mix, then now is the time.

Here are 15 updated statistics on LinkedIn that you need to know:

1. 610 million members in 200 countries and territories;

2. LinkedIn audience analysis: 46 million B2B decision makers, 10 million C-level executives, 6 million IT decision makers, 17 million opinion leaders, 40 million mass affluent;

linkedin_audience_statistics

source: LinkedIn

3. 30% growth year-over-year in the number of sessions on LinkedIn;

4. 2 professionals join LinkedIn every second;

5. 45% of LinkedIn users are in upper management (CEOs, directors, vice-presidents etc);

6. 9 billion content impressions;

7. 94% of B2B marketers use LinkedIn to distribute content;

8. LinkedIn is the #1 social network for lead generation;

9. 57% of users access LinkedIn on mobile;

10. 2 million posts, articles and videos are published on LinkedIn every day;

11. 80% of leads come from LinkedIn;

12. Elevate, LinkedIn’s employee advocacy program can drive a 24x increase in social media engagement;

13. LinkedIn is the most successful platform for content marketing purposes;

14. There are 30 million company pages;

15. LinkedIn is the most trusted social platform.

source: LinkedIn

LINKEDIN_marketing_statistics-min

Conclusion

LinkedIn is the perfect social media platform for B2B companies, salespersons, professionals looking to grow their personal brand, thought leaders and world-changers.

If you are planning to include LinkedIn in your marketing mix, here is another resource for your inspiration: how to use LinkedIn’s native video tool to raise brand awareness and attract leads.

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