fbpx
3 Snapchat Campaigns powered by Augmented Reality

Brand Minds Blog

3 Snapchat Campaigns powered by Augmented Reality

Scroll Down

Snapchat is undoubtedly leading the user experience of augmented reality in social media. In 2016, the Pokemon GO frenzy took the world by storm and showed the incredible appeal of AR for users.

In the following years, brands have looked for ways to use AR to raise engagement on Snapchat and draw users’ attention to their products.

Discover 3 brand campaigns powered by augmented reality and delivered through Snapchat:

BMW

As part of its 2017 ad campaign to launch the BMW X2, the famous carmaker became the first brand to create a 3D augmented-reality version of a product with Snapchat.

During the campaign, consumers on Snapchat began seeing ads from BMW that linked to the augmented-reality version of the new car. When someone swiped on the ad, it opened the camera and the gold car appeared in the frame. A person could then virtually walk around the car and see all its details and even change its color.

Nike

Nike partnered with Snapchat and Shopify earlier this year for the pre-release of Air Jordan III Tinker. 2018 marks 30 years since Michael Jordan made history with his free throw line dunk in 1988 Slam Dunk Contest win. It is one of the most memorable moments in NBA history and Nike wished to celebrate it.

Using 3D and augmented-reality technology, Nike brought Michael Jordan through Snapchat to the younger generation that has never seen him play. But the experience didn’t stop here. With a tap on the screen, the user was able to purchase a pair of Air Jordan III Tinker which was delivered to their home address within two hours. The pre-release shoes were sold out in 23 minutes.

Watch the video here.

Foot Locker

The holidays tend to bring out the best in advertising, leading to fierce competition to make an impact. This often means clever brand partnerships.

One such example is the collaboration between Foot Locker and Snapchat on Christmas 2017. Foot Locker designed an unboxing experience for Snapchatters in which they delivered animated Jordans that users could customise and dunk.

bm-category

If you liked the article, you might also like the followings:

View all articles
brand minds all speakers-min
  • UniCredit presents
  • BRAND MINDS 2024 - THE BIGGEST BUSINESS EVENT IN CENTRAL & EASTERN EUROPE
  • September 24 - 25
  • UniCredit presents
  • BRAND MINDS 2024 - THE BIGGEST BUSINESS EVENT IN CENTRAL & EASTERN EUROPE
  • September 24 - 25
  • UniCredit presents
  • BRAND MINDS 2024 - THE BIGGEST BUSINESS EVENT IN CENTRAL & EASTERN EUROPE
  • September 24 - 25
  • UNITING THE BUSINESS WORLD IN A 2-DAY MEMORABLE EXPERIENCE
  • YOUR SUCCESS STORY STARTS HERE
  • UNITING THE BUSINESS WORLD IN A 2-DAY MEMORABLE EXPERIENCE
  • YOUR SUCCESS STORY STARTS HERE
  • UNITING THE BUSINESS WORLD IN A 2-DAY MEMORABLE EXPERIENCE
  • YOUR SUCCESS STORY STARTS HERE

SUBSCRIBE TO GET OUR LATEST ARTICLES

Achieve your goals with carefully selected ideas, insights and analyses

    BRAND MINDS premium announcements straight to your inbox

    Subscribe and get 5% discount for tickets

      You agree to our terms and conditions.

      OK, I agree to receive the BRAND MINDS newsletter with information from industry leaders and business experts. The content is related to ultimate technologies, marketing trends and updates about BRAND MINDS events.

      OK, I agree to receive the latest info and offers for BRAND MINDS events when I am surfing on other websites as well. For this, I agree to allow cookies and other online digital marketing tools to personalize site content, social media features and to analyze the traffic by sharing my navigation status with BRAND MINDS SRL advertising and social media partners such as, but not limited to, Meta, LinkedIn and Google.

      × WhatsApp Help