ChatGPT (Generative Pre-trained Transformer) is a language generation model developed by OpenAI. GPT-2 and GPT-3 are the two most recent versions of the model. GPT-3 is the largest and most powerful version of the model to date, with 175 billion parameters. It can be fine-tuned for a variety of natural language processing tasks, such as language translation, text summarization, and question answering. It is often used as a conversational AI model.
The paragraph above was written by ChatGPT, the AI tool that everyone is talking about, taking either a negative standpoint (It will take our jobs!) or a positive standpoint (It’s the best thing since sliced bread!). A few voices in the business area have chosen to take the middle ground, namely a more balanced approach: It’s just a tool, it’s as good or as bad as you make it to be.
ChatGPT was developed by OpenAI, an AI research and deployment company, governed by a nonprofit board, with investments from Microsoft, LinkedIn co-founder Reid Hoffman’s charitable foundation and others. OpenAI’s mission is to ensure that artificial general intelligence benefits all humanity.
I tested ChatGPT to see how it can help professionals in marketing and sales improve their work and produce the best results.
9 best uses of ChatGPT for marketing and sales
1. ChatGPT marketing strategies
I asked ChatGPT to give me 10 creative ideas for a marketing campaign to promote laptops. Here’s what it responded:
- Offer a free laptop sleeve or carrying case with every laptop purchase.
- Create a referral program where customers who refer friends or family to purchase laptops receive a discount or a free accessory.
- Partner with a popular video streaming service and offer a free trial or discounted subscription to customers who purchase laptops.
- Host a “Trade-in” event where customers can trade in their old laptops for a discount on a new one.
- Offer a free virtual consultation service where customers can have their new laptops set up and configured remotely by an expert.
- Create a social media contest where customers can share photos or videos of their laptops in action and win prizes.
- Host a webinar or virtual event featuring industry experts discussing how laptops can help increase productivity and efficiency.
- Collaborate with popular YouTubers or Instagram influencers to showcase the features of your laptops through sponsored content.
- Run a “Back to school” promotion, offering discounts or free accessories for students who purchase laptops.
- Offer a “Try before you buy” program where customers can borrow a laptop for a short period of time to test it out before committing to a purchase.
2. ChatGPT strategies to increase the number of email subscribers
- Offering a lead magnet, such as an ebook, guide, or template, in exchange for an email address is a common tactic.
- Using an exit-intent pop-up or slide-in form on your website to prompt visitors to subscribe before leaving.
- Creating a landing page specifically for email sign-ups and promoting it on social media or through paid advertising.
- Using referral marketing, where existing subscribers can refer their friends and family to your email list in exchange for an incentive.
- Incorporating email sign-up forms in all your online content, such as blog posts and social media profiles.
- Offering exclusive content or discounts to those who subscribe to your email list.
- Hosting webinars or other live events and promoting them to your email list.
- Partnering with other businesses or influencers in your industry to cross-promote each other’s email lists.
And a recommendation: It’s important to note that all of these strategies should be paired with a clear value proposition and a good subject line that entices the people to open and read your email once they are on your list.
3. ChatGPT on strategies to expand a business in another country
I asked the tool to give me strategies for expanding a business of healthy food for middle-aged women in Bulgaria. Here is its response:
Expanding a business can be a complex process, and there is no one-size-fits-all solution. However, some strategies that may be helpful in expanding your business of healthy food for middle-aged women in Bulgaria include:
- Conducting market research: Understand your target market, their preferences and needs, and what sets your products apart from competitors. Use this information to create a targeted marketing strategy.
- Building a strong online presence: This can include creating a website and social media accounts to promote your products and connect with potential customers.
- Networking: Attend industry events and conferences, and connect with other business owners and potential customers in the area.
- Diversifying your product offerings: Consider offering new, complementary products to attract a wider range of customers.
- Partnering with other businesses: Collaborate with local gyms, health clinics, or other businesses that cater to your target market. This can help increase visibility and attract new customers.
- Offering personalized service and nutrition consulting, by leveraging the professional nutritionist skills you have in your team.
- Expanding your distribution channels: Explore different options for selling your products, such as through online marketplaces or delivery services, as well as supermarkets, farmers markets etc.
Pretty basic and general. It ends with this paragraph:
It’s also important to keep in mind that the Bulgarian market is affected by EU regulations, so you should take into consideration some specific rules and regulations in order to operate. In addition, Bulgarian culture, customs and taste are unique, so you should try to tailor your products and branding to the local market.
4. ChatGPT generating headlines focused on increasing the creativity of marketers
“5 Innovative Strategies to Boost Your Marketing Creativity”
“Unlocking the Power of Creativity in Marketing: Tips and Tricks”
“Breaking the Mold: How to Think Outside the Box in Marketing”
“The Importance of Creativity in Modern Marketing and How to Achieve It”
“Marketing Creativity 101: Techniques to Elevate Your Campaigns”
“Innovative Marketing: From Idea to Execution”
“The Creative Marketer’s Toolkit: How to Bring New Ideas to the Table”
“Mastering the Art of Marketing Creativity: Lessons from the Experts”
“Creative Marketing: Strategies for Small Businesses”
“Marketing Innovation: Achieving Success through Creativity and Experimentation”
5. ChatGPT can help you write a basic HTML code for your website
I asked the tool to give me the HTML code for a contact form. Here is what it gave me:
There are many ways to create a contact form, depending on the language and framework you are using. Here is an example of a simple HTML contact form:
You also can use a solution like ajax to send the form asynchronously and avoid a full page refresh, also depending on your backend configuration you can use different libraries like ExpressJS for nodejs, Flask for Python, Laravel for PHP, ASP.NET or Spring for Java among others.
<form id=”contact-form”>
<label for=”name”>Name:</label>
<input type=”text” id=”name” name=”name”><br>
<label for=”email”>Email:</label>
<input type=”email” id=”email” name=”email”><br>
<label for=”message”>Message:</label>
<textarea id=”message” name=”message”></textarea><br>
<input type=”button” value=”Submit” onclick=”submitForm()”>
</form>
<script>
function submitForm() {
// gather form data
const formData = {
name: document.getElementById(‘name’).value,
email: document.getElementById(’email’).value,
message: document.getElementById(‘message’).value
};
// send form data to server
fetch(‘/submit-form’, {
method: ‘POST’,
body: JSON.stringify(formData),
headers: { ‘Content-Type’: ‘application/json’ }
})
.then(response => response.json())
.then(data => {
// handle server response
console.log(data);
})
.catch(error => {
// handle errors
console.error(‘Error:’, error);
});
}
</script>
6. ChatGPT writing a poem about entrepreneurship at the age of 40
ChatGPT can write all sorts of texts, ranging from scripts for TV ads, blog articles, news, and inspirational speeches to jokes and scientific explanations.
I asked it to write a poem because we, as marketers, are always looking to change things up and catch the attention of our customers in a fresh and surprising way. Why not a poem?
Here it is:
At forty, a new chapter starts
Entrepreneurship in the heart
A fire burns, a passion grows
To build something, to make it known
With experience and wisdom gained
A clear vision, a sturdy aim
To turn a dream into a reality
To make a mark, to leave a legacy
With every step, a risk to take
But the reward, a future to make
A hustle and grind, day and night
To turn a spark into a shining light
A journey not for the faint of heart
But for those who dare to start
A new chapter, a new phase
Entrepreneurship, at forty with grace
With each triumph, a new strength
To overcome any obstacle’s length
To keep moving forward with pride
And leave a legacy for those by our side.
7. ChatGPT researched the most profitable tech startups in Europe
Research is one of the building blocks of marketing and having good reliable information is essential. ChatGPT can help you with that. If anything, it’s a starting point.
Here is ChatGPT’s answer:
It is difficult to say which tech startups in Europe are currently the most profitable, as this can change over time and depend on a variety of factors. Additionally, a startup’s profitability may not be publicly disclosed. However, some tech startups in Europe that have achieved significant valuations and/or received substantial funding include:
- Spotify (Sweden)
- Adyen (Netherlands)
- Delivery Hero (Germany)
- Klarna (Sweden)
- Zalando (Germany)
- Farfetch (United Kingdom)
- iZettle (Sweden)
- Improbable (United Kingdom)
- The Hut Group (United Kingdom)
- UiPath (Romania)
Please note that this list is not exhaustive and there are many startups from Europe that are making a huge impact in the tech industry. Additionally, this list doesn’t indicate their profitability but their impact and funding received in the industry.
8. What business framework should you use to grow your business? ChatGPT has a few suggestions
There are many different frameworks that can be used to help grow a business, and the best one for you will depend on the specific characteristics and needs of your business. Some popular frameworks include the Lean Startup methodology, which emphasizes rapid experimentation and iteration, and the Business Model Canvas, which helps entrepreneurs visually map out the key elements of their business. The Customer Development Methodology is another one that is used to help identify and validate a business idea or product. The Ansoff Matrix is another popular tool used to identify growth strategies in different market conditions.
It’s important that you evaluate your specific needs and goals before selecting a framework. You should also consider seeking guidance from a business mentor, consultant, or coach, who can help you understand which framework would be most appropriate for your business.
9. ChatGPT’s recommendations on the most effective cold calls questions salespersons could use
Cold calling can be an effective way to generate leads, but it can also be challenging to get prospects to engage with you. Some effective questions to use when making cold calls include:
- Can you tell me a little bit about your current situation and how it relates to the products/services we offer?
- Are you currently working with any other providers in this space?
- How do you measure success in this area?
- Can you tell me who makes the decisions about (product/service) in your company?
- How does your company typically go about finding solutions like the one we offer?
- Are you open to learning more about how our solution can help you achieve your goals?
- When would be a good time for us to schedule a call to discuss this in more detail?
It’s also important to have a clear script, with a goal in mind to steer the conversation. and using specific language that is tailored to the person you are calling and their specific industry will help make the call more productive.
Also, be prepared to be flexible and adjust your questions and the direction of the conversation based on the prospect’s responses.
Conclusions to using ChatGPT
Are you going to use ChatGPT for your work in marketing, sales or business?
If you are, here is my recommendation after using ChatGPT for a few hours: be very specific, avoid general questions and use it as a starting point.
Creativity and human touch will continue to make the difference between robot-produced and human-produced content. Nobody is looking to read superfluous platitudes. Not to mention that Google has been making adjustments to its search algorithms to bring forward original content for a few years now. So use ChatGPT as you do any other digital tool: to help you focus on doing your best creative work.
