Aurel Nețin (Country Manager Lenovo Romania) – We are global team players, guided by integrity and trust

Brand Minds Blog

Aurel Nețin (Country Manager Lenovo Romania) – We are global team players, guided by integrity and trust

Scroll Down

A global leader in providing innovative consumer, commercial and data centre technology, Lenovo has partnered with BRAND MINDS to bring innovation and excellence to the global business community in 2022. Lenovo is currently the No. 1 global provider of computer systems.

In the interview below, Country Manager Lenovo Romania Aurel Nețin shared with us his thoughts on leadership, customer care, team management and the company’s commitment to an ethical digital future.


Country Manager Lenovo Romania Aurel Nețin

1. What is the brand’s plan to achieve its VISION of Smarter Technology for All?

Lenovo is a fast-growing company active in an equally dynamic market. The company’s vision is to provide smarter technology for all, something that is reflected in the variety of features that Lenovo products come with.

Lenovo’s story has always been about shaping computing intelligence to create a better world. With the world’s widest portfolio of technology products, we deliver our vision of Smarter Technology for All through products, solutions, software and services that individuals, communities, businesses, and entire populations need to fulfil their potential.

2. What is the company’s most important LEADERSHIP learning that has impacted its organizational culture over the past year?

At Lenovo, we aim to be global team players, guided by integrity and trust. Even though the past period has had a social impact due to the SARS-COV2 pandemic, Lenovo managed to bring a balance among its employees when talking about hybrid work.

Certainly, the switch between the office and home was unexpected not only for Lenovo but also for other industries. Companies had to devote more time to the needs of their employees and put more value and understanding into the business practices that they deploy.

Lenovo people share a common aspiration to be the very best. Whether serving our customers, working together as a team or as the last period taught us, learn to work proactively from anywhere.

Lenovo is not only a market leader but also a leader in its organization. Our strength lies in working to build a unique company that encourages entrepreneurism and a workplace where people’s talents can be challenged, and their efforts recognized and rewarded.

Thus, over the past year, we were challenged to show that no matter the circumstances it’s our culture that defines us. We call it the Lenovo Way. “We do what we say and we own what we do.”

3. Lenovo has committed to an ETHICAL DIGITAL FUTURE. What steps is the company taking to achieve its goal?

Lenovo believes that it can impact society and create a better future by acting ethically for the good of people and the planet, so the company is committed to the GSMA Digital Declaration of shared values in the technology industry.

Smarter technology must be made for All. Virtual healthcare. Remote education. Smarter shopping. But as we are moving forward to truly deliver universal user experiences and solutions to a diverse world, we need to take the first step toward delivering concrete actions of responsible leadership.

Lenovo uses its technology to do good. It’s smarter. We protect our environment through innovative initiatives.

Reducing our carbon footprint by providing products and solutions to customers such as Co2 offsetting services that directly lower carbon emissions and the use of post-consumer recycled content materials are the kinds of innovative projects that we are proud of.

4. What are the brand’s most REVOLUTIONARY PRODUCTS?

Nowadays nearly everything can be either done from home, from the office or even on the road, so the need for mobility has never been more important.

Lenovo is a company that will deliver any solution that can contribute to a better user experience. This requires innovation, planning and IT infrastructure.

Lenovo products are made to stand up to any task that the day has in store for you, even if it’s mostly desk work or fieldwork, the need for a revolutionary product will still be there.

As we passed through this pandemic period, most businesses are continuously improving their collaboration tools with technologies that human behaviour is depending on.

In terms of revolutionary, Lenovo brings an extensive portfolio that focused on user needs. One of the most revolutionary products is still the Lenovo ThinkPad X1 Fold, the world’s first foldable PC and a winner of 43 CES awards.

Besides X1 Fold stands another innovative product, ThinkPad X1 Nano, the lightest laptop ever, with a starting weight of less than one kilogram.

Yet not only do design and mobility mean revolutionary, Lenovo always had the best solution that is simply made for business, engineered for demanding tasks and effortless productivity. As we live in a world of uncertainty, businesses and users need technology they can depend upon with the tools to work wherever they need, so Lenovo brings the ThinkPad series.

Even if it’s T series or X series, those devices are made to deliver legendary durability, connectivity and performance.

As the business landscape evolves, so does Lenovo. ThinkPad is the #1 business laptop of all time, with a 28-year heritage of leadership, innovation and trusted quality. And every year, the ThinkPad brand sets new industry standards for business mobility and productivity.

We understand the importance of listening to our customers and delivering real business impact with a top-of-the-line user experience for the new world of working from anywhere.

But as Lenovo is dedicated to making the customer experience better and more seamless, our offerings aren’t just about devices but also about services.

Lenovo brings together services, solutions teams and capabilities from across the company to form a dedicated organization – Solutions & Services Group (SSG). SSG drive the company’s transformation by delivering incremental business across smart verticals, attached services, managed services and ‘as a service offerings’ including DaaS (Device as a Service) and Truscale.

5. What is the impact of the brand’s CUSTOMER CARE on people’s perception of the brand?

We Do What We Say. We Own What We Do. We Wow Our Customers.

Lenovo is focused on customers both in product solutions and on the services they deliver.
As they are many methods to get in touch with Lenovo regarding product situations such as e-mail, telephone or via the contact section of the websites, Lenovo is mostly focused on providing solutions that will take away the situations where a complaint must be filed.

As Lenovo is focused on customers at every step of the way, it also has a diversity of services that it’s providing to make a much smoother process for businesses and technology users.

Services such as Premier Support, Warranty Extensions and Upgrades, Accidental Damage Protection and many more are just a few things that place Lenovo as a smarter technology & solutions provider.

Lenovo serves enterprise customers in 180 markets around the world. The company’s focus on quality and security is why Lenovo has been a trusted supplier to commercial customers and local/national government agencies around the world since 2005.

6. Name the most essential aspect in TEAM MANAGEMENT and improved performance according to the company.

Lenovo was particularly recognized as “Most Admired”, scoring well for the company’s innovation, quality of management, and global competitiveness.

At Lenovo, we place significant importance on creating a culture and environment where everyone feels included, represented and able to do their best work.

Having managers and leaders in our business who proactively live and act the D&I (Diversity & Inclusion) culture is key to the success of our company and business. We identify and acknowledge the managers who stand out in promoting and living D&I in their own teams and outside of them.

7. What is the LATEST NEWS about the brand our readers should learn?

Lenovo is thrilled to announce a new series of ThinkPad laptops featuring stunning progressive designs that break the mould and introduce new colours and materials for our premium business laptop portfolio.

Our goal is to delight end users with a distinctive look and feel using recycled materials and delivering on our promise for an exceptional experience; and reassure IT departments with enterprise-class performance, security, reliability, and manageability.

As we begin celebrations for the 30th anniversary of ThinkPad, we are incredibly proud of the legacy and heritage that ThinkPad has earned and our dedication to innovating for the benefit of the end-user will continue for decades to come.

From “Most Eye-Catching Laptops” to “Most Innovative Products and Technologies”, Lenovo was honoured to win over 80 awards at CES 2022.

  • UniCredit presents
  • 2023, June 2nd - 3rd
  • UniCredit presents
  • 2023, June 2nd - 3rd
  • UniCredit presents
  • 2023, June 2nd - 3rd


Achieve your goals with carefully selected ideas, insights and analyses

    × WhatsApp Help