Shaping future mobility by staying one step ahead is key to our company philosophy – and it’s the reason we work tirelessly to find progressive solutions for the challenges of tomorrow, today. Innovation is built into the foundation of our company, the driving force behind every idea. Our partnerships and cross-sector collaborations, both within the automotive industry and beyond, make us a pioneer in innovation.
1. What is BMW’s vision for the next 3 years?
The company’s vision is centred around shaping the future of mobility through innovation, sustainability and premium quality.
2. What is BMW’s most important leadership insight that the company learned about at BRAND MINDS?
Create efficient frameworks to build a high-performing and engaged BMW Romania team.
3. What is the latest news regarding BMW that our readers should learn about?
BMW has taken the wraps off another pioneering new vision vehicle: the BMW Vision Neue Klasse X.
The BMW Vision Neue Klasse X indicates what future BMW X models will look like and offers a glimpse of the upcoming model family.
What BMW has demonstrated with this vision vehicle is that the Neue Klasse is more than a single vehicle or vehicle concept. It represents a redefinition of the BMW brand, with a focus on three characteristics: electric, digital, and circular. Add to that the driving pleasure hard-coded into the BMW brand.
