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BMW’s awarded metaverse, Adidas launching NFTs and more top news in tech

Brand Minds Blog

BMW’s awarded metaverse,
Adidas launching NFTs
and more top news in tech

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BMW won a Webby Award for its Metaverse

We are proud to announce that BMW, BRAND MINDS event’s Innovation Partner has been recognized at the 2022 Webby Awards for Joytopia, the company’s Metaverse!

Pixy, your friendly flying camera produced by Snapchat

Pixy, the pocket-sized, free-flying camera is Snapchat’s newest video and audio recording device.

It can float, orbit, and follow wherever you lead, without a controller or any set-up.

In Snapchat, shoppers can try on outfits using AR

Snapchat is offering consumers new places to shop using AR, both on and off Snapchat.

Through this technology, shoppers can try on even more outfits more easily, from the comfort of their own home, simply by taking a full-body selfie.

Adidas is bringing customers into the ozworld

The iconic footwear brand Adidas is inviting customers to follow them into its Metaverse at ozworld.adidas.com.

Here, customers can claim NFTs to get exclusive merch and unlock unique digital experiences.

 

Bored Ape Yacht Club is going mainstream with a movie trilogy

Coinbase will produce a series of animated short films called The Degen Trilogy featuring the apes in the Bored Ape Yacht Club.

“Bored Ape owners are invited to submit their apes for consideration as characters in the trilogy, along with made-up character descriptions that will be reviewed by an actual Hollywood casting director”, said Coindesk.

The trilogy will tie in to the launch of Coinbase’s NFT marketplace and will premiere at NFT.NYC in June.

CORPUS, the 5-story AR installation

CORPUS was developed by artist Nancy Baker Cahill, Creative Director at 4th Wall, a free, augmented reality (AR) public art platform exploring resistance and inclusive creative expression.

“My belief is that future life will involve embracing interconnected embodied sources of intelligence- microbial, artificial, and carbon-based”, says Nancy Baker Cahill about CORPUS, the 5-story AR installation.

It’s definitely amazing to look at!

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