How to use ChatGPT like an expert (with examples)

There are 3 stages to getting the best out of ChatGPT, the content AI bot which gained 1 million users in under a week: Beginner, Advanced and Expert.

Let’s go through each of these stages and learn how to become an expert in ChatGPT prompts. For additional read on ChatGPT, check out 9 best uses of ChatGPT for marketing, sales and business.

How to use ChatGPT like an expert

How to use ChatGPT – The Beginner Prompt

Prompt:

“Email marketing strategy”

ChatGPT Answer:

Here are some key elements of a successful email marketing strategy:

1. Define your target audience and segment your email list.
2. Personalize your emails with the recipient’s name and other details.
3. Provide value to your subscribers with relevant, useful content.
4. Optimize your subject lines, sender name, and email preheader for higher open rates.
5. Use a clear call-to-action (CTA) to drive the desired action.
6. Test, measure, and continuously improve your campaigns using data and analytics.
7. Comply with email marketing laws such as GDPR and CAN-SPAM.
8. Regularly clean your email list to remove inactive subscribers.
9. Make it easy for subscribers to unsubscribe if they wish to.
10. Incorporate a multi-channel approach that includes email as part of a larger customer journey.

How to use ChatGPT – The Advanced Prompt

Prompt:

“Give me a list of 15 email marketing strategies for an e-commerce brand.”

ChatGPT Answer:

1. Segmented email lists
2. Personalized subject lines
3. Abandoned cart emails
4. Welcome series for new subscribers
5. Win-back campaigns for inactive customers
6. Upsell and cross-sell emails
7. Product launch announcements
8. Limited-time promotions and discounts
9. Post-purchase follow-up emails
10. Customer referral programs
11. Customer reviews and feedback emails
12. Birthday and anniversary discounts
13. Re-engagement campaigns
14. Social proof in emails (e.g. customer testimonials)
15. Behavioural-triggered emails based on past actions.

How to use ChatGPT – The Expert Prompt

Prompt:

Act like an email marketing expert, up-to-date with the latest practices. 

Make a list of 8 email marketing strategies for a luxury watches brand. Each strategy must include 5 items to explain how to implement the strategy. 

Include uncommon ideas, tested tools. 

ChatGPT answer:

1.Personalized Email Campaigns:

• Segment email list based on customer behaviour and preferences
• Use dynamic content to display personalized product recommendations
• Greet customers by name in the subject line and email body
• Track and analyze open and click-through rates to optimize future campaigns
• Automate email campaigns based on customer behaviour triggers

2. Abandoned Cart Email Campaigns:

• Trigger an automated email to customers who have left items in their shopping carts
• Offer a limited-time discount to incentivize customers to complete the purchase
• Display a clear call-to-action (e.g. “complete your purchase now”)
• Use customer-specific product recommendations and product reviews in the email
• Track and analyze conversion rates to optimize future campaigns

3. Win-Back Email Campaigns:

• Re-engage inactive subscribers with a targeted email campaign
• Offer a limited-time discount or special deal to incentivize subscribers to make a purchase
• Provide a clear call-to-action (e.g. “Shop now to receive X% off”)
• Highlight the unique features and benefits of your luxury watch brand
• Track and analyze open and click-through rates to determine the success of the campaign

4. Referral Email Campaigns:

• Encourage customers to refer friends and family to your luxury watch brand
• Offer incentives such as discounts or exclusive promotions for both the referrer and the referee
• Make it easy for customers to share your brand with a pre-written referral email and social media sharing links
• Use a referral tracking system to track the success of the referral campaign
• Thank customers for their referrals and continue to engage with them through follow-up emails

5. Loyalty Program Email Campaigns:

• Launch a loyalty program for repeat customers
• Send regular emails to promote the loyalty program and its benefits
• Offer exclusive deals and discounts for loyalty program members
• Highlight the unique features and benefits of your luxury watch brand
• Track and analyze customer engagement and spending patterns to optimize future loyalty program campaigns

6. Event Invitation Email Campaigns:

• Invite customers to attend in-store events and trunk shows
• Use a visually appealing email design to create excitement and anticipation
• Offer exclusive deals and discounts for attendees
• Provide a clear call-to-action (e.g. “RSVP now to receive X% off”)
• Track and analyze RSVP rates and in-store sales during events to determine the success of the campaign

7. Holiday Email Campaigns:

• Create themed email campaigns for holidays such as Christmas, Father’s Day, and Valentine’s Day
• Offer holiday-specific deals and promotions
• Use holiday-themed visuals and graphics to create excitement and anticipation
• Provide a clear call-to-action (e.g. “Shop now for the perfect gift”)
• Track and analyze sales during holiday campaigns to optimize future holiday email campaigns

8. Post-Purchase Follow-Up Email Campaigns:

• Send a thank-you email to customers after a purchase
• Offer post-purchase support, such as product care and warranty information
• Request product reviews and feedback from customers
• Use customer-specific product recommendations in follow-up emails
• Offer exclusive deals and promotions to encourage repeat purchases

Other examples of how to use ChatGPT

Example 1

Prompt: Topic: increase email marketing conversions.

You are an email marketing expert, skilled in email marketing conversions.

Your task is to make a list of 5 email marketing strategies for a luxury watches brand to generate 100 purchases. Each strategy must include 3 items to explain how to implement the strategy. 

Prioritize uncommon, expert strategies.

Give examples of creative CTAs. 

ChatGPT answer:

1.Personalized Product Recommendations:

• Use data from customer profiles and purchase history to recommend products that match their preferences.
• Incorporate eye-catching product images, product descriptions and pricing information.
• Add a personalized CTA like “Shop Your Recommended Watches” to encourage clicks.

2. Scarcity Marketing:

• Create a sense of urgency by showcasing limited-time offers or exclusive discounts.
• Highlight the benefits of making a purchase now, such as free shipping or bonus gifts.
• Include a CTA such as “Act Fast, Limited Time Offer” to prompt action.

3. Abandoned Cart Recovery:

• Send follow-up emails to customers who have abandoned their shopping carts.
• Personalize the email by including the products left in the cart and a special offer to incentivize them to complete their purchase.
• Include a CTA like “Complete Your Purchase Today” to drive conversions.

4. Win-Back Campaigns:

• Re-engage inactive customers with personalized offers and reminders of the value your brand can bring.
• Highlight the brand’s unique features and benefits.
• Add a CTA like “Experience Luxury Again” to encourage customers to return.

5. Referral Marketing:

• Encourage customers to refer friends and family to your brand by offering incentives.
• Provide a referral link that is easy to share.
• Include a CTA like “Refer a Friend, Get a Discount” to drive referrals.

Example 2

Prompt: Topic: increase CTA clicks

You are an expert copywriter, with 10 years of experience in email marketing campaigns.

Your task is to make a list of 10 examples of CTAs for an airline running campaigns for their flights to the following European capitals: Vienna, Bucharest, Paris, London, Hamburg, Rome, and Lisbon. Each example must include a power word.

Prioritize uncommon, expert strategies.

ChatGPT answer:

1. “Discover Vienna’s Secrets Now”
2. “Embark on an Adventure in Bucharest”
3. “Uncover Paris’ Hidden Gems”
4. “Experience London Like a Local”
5. “Explore Hamburg’s Culture Today”
6. “Embrace Rome’s Timeless Charm”
7. “Unleash Lisbon’s Energy”
8. “Uncover Vienna’s Unforgettable Charm”
9. “Unleash Your Inner Explorer in Bucharest”
10. “Uncover Paris’ Magic in Person”

Example 3

Prompt: Topic: increase CTA clicks

You are an expert copywriter, with 10 years of experience in email marketing campaigns.

Your task is to make a list of 10 examples of CTAs for an airline running campaigns for their flights to the following European capitals: Vienna, Bucharest, Paris, London, Hamburg, Rome, and Lisbon. Each example must include a power word and the one thing each of these capitals is most famous for.

Prioritize uncommon, expert strategies.

ChatGPT answer

1. “Discover Vienna’s World-Renowned Opera Houses”
2. “Indulge in Bucharest’s Rich History”
3. “Experience Parisian Romance and Elegance”
4. “Explore London’s Iconic Landmarks”
5. “Savor Hamburg’s Scenic Harbor”
6. “Embrace Rome’s Timeless Beauty”
7. “Unwind in Lisbon’s Sunny Beaches”
8. “Elevate Your Journey to Vienna”
9. “Unlock Bucharest’s Hidden Gems”
10. “Transport Yourself to Paris, London, Hamburg, Rome, or Lisbon”