Founder & Creative Director of Jo Loves
DAY 1 - September 23
ICONIC FRAGRANCE PIONEER AND ONE OF THE WORLD’S MOST SUCCESSFUL BUSINESSWOMEN AND ENTREPRENEURS
While working as a beauty therapist in her discreet skin care clinic, which she set up from her London home, Jo began mixing bath oils in her kitchen, and her hand-made products soon garnered popularity amongst her clients.
Word of her exceptional potions quickly spread and soon Jo was unable to keep up with demand. From these artisan beginnings, Jo launched her first brand, Jo Malone London which gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006.
Having bottled the secret to successful branding and overflowing with creative flair, Jo has shared her experiences in publications, radio and on numerous television shows including: BBC, The Oprah Winfrey Show.
Ambitious to create new product concepts and put the entertainment back into retail, Jo returned in 2011 with the launch of her second business Jo Loves, a collection of lifestyle fragrances inspired by the key ingredients of her life – the memories and moments in time that shape who we are.
AWARDED A CBE FOR HER SERVICES TO THE BRITISH ECONOMY
Jo was awarded a CBE (Commander of the British Empire) in the June 2018 Queen’s Birthday Honours List for her services to the British Economy and the GREAT Britain campaign, which promotes British creativity and industry on the international stage.
Jo Malone shares her unique brand building and entrepreneurial toolbox to help your team think creatively and find new ways to boost brand awareness and increase sales.
Jo Malone CBE is responsible for creating some of the world’s most loved fragrances, her perfumes winning numerous prestigious awards year after year.
Known as the ‘English scent maverick’, Jo Malone CBE is an industry leader having built a global fragrance empire.
Jo’s story demonstrates that the right blend of creativity and persistence, with top notes of daring, make for a successful formula in business.
Her book traces her life from her struggles with dyslexia at school to becoming an international brand name.
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Access to The Ultimate Sales Strategy MasterCourse™ with Craig Wortmann
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Access to The Ultimate Sales Strategy MasterCourse™ with Craig Wortmann