World-Renowned Marketing Expert
DAY 2 - September 25th
Martin Lindstrom is a pioneer in the fields of consumer psychology, marketing, and neuro-marketing research.
ONE OF THE WORLD’S MOST RESPECTED BRANDING EXPERTS
He is a pioneer in the fields of consumer psychology, marketing, and neuro-marketing research.
Martin Lindstrom has advised Fortune Top 500 brands for more than a decade including Mars, LEGO, Cartoon Network, American Express, Ericsson, HSBC, Gillette and Microsoft.
AUTHOR OF 8 NEW YORK TIMES BESTSELLERS
He is the author of internationally acclaimed consumer and brand-focused books: ‘BrandSense’, ‘Buyology’, ‘BrandWashed’, ‘Small Data’, ‘Brand building on the internet’, ‘BrandChild’, ‘Clicks, Bricks and Brands’ and ‘The Ministry of Common Sense’.
The Wall Street Journal praised ‘Brand Sense’ as “one of the five best marketing books ever published,” ‘Small Data’ as “revolutionary,” TIME called ‘Buyology’ “a breakthrough in branding” and ‘The Ministry of Common Sense’, was selected book of the month by Financial Times ranking #1 on the Wall Street Journal Best-selling list.
His books have been translated into more than 60 languages and published in more than 70 countries worldwide.
ONE OF THE 50 MOST INFLUENTIAL PEOPLE IN THE WORLD
TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for eight years running, the prestigious Thinkers50 board has selected Lindstrom to be among the world’s top 50 business thinkers.
CONDUCTED THE LARGEST NEUROMARKETING STUDY EVER
For his book ‘Buyology’, Martin conducted a $7 million neuromarketing study, the largest ever done.
The study is a cutting-edge 3-year experiment which explores the truth and lies about why we buy. Using fMRI to peer inside the brains of 2000 volunteers while being shown various ads, logos, commercials, brands, and products, the experiment’s findings were astonishing: people lie, but their brains tell the truth.
Martin’s Marketing Strategy Masterclass will help you understand the small, innovative steps you need to create happy customers and million-dollar returns for the company.
Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries.
What makes Martin’s presentation unique is that it’s hands-on, based on his personal experience designing, implementing, and monitoring some of the world’s most successful customer journeys, including the Walt Disney theme parks, Swiss International Airlines, Burger King, Maersk, and many other billion dollar companies around the world.
His books have had an enormous cultural impact not only on how today’s brands are built but also on what impact brands have on everyone’s daily lives.
Learn from outstanding business experts how you can boost your company’s performance.
By purchasing the tickets, you acknowledge and agree that circumstances beyond the Organizer’s control may impose the necessity of substitutions or cancellations of the speakers.
€444
EURO+
€504
EURO+
Access to the Marketing MASTERCLASS with Martin Lindstrom
1.299
EURO+–
Access to the Marketing MASTERCLASS with MARTIN LINDSTROM
