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YouTube is selling merchandise for YouTube creators

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YouTube is selling merchandise for YouTube creators

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youtube-merchandise-creators

Social media platforms have become an integrated part of business sales strategies. Retailers, brands and companies can use their social media accounts to promote their products:

  • Ecommerce retailers increase their orders leveraging the power of Facebook Ads with Facebook pixel;
  • Instagram offers its business users a new way to shop by turning their accounts into a visual storefront with shoppable tags;
  • Snapchat increases brands’ revenues with AR campaigns;
  • Pinterest invites their users to sell product with buyable pins.

[bctt tweet=”YouTube is the latest social media platform to enter the shoppable media environment.” username=”brand_minds”]

The only way for vloggers to make money on YouTube was through ads. But recently YouTube announced that it will expand the ways its users make money: merchandise selling.  

YouTube will allow certain creators to sell merchandise directly through YouTube’s platform. Also these creators will be able to offer $4.99 exclusive content monthly subscriptions to their fans.

The new monetization options will work as follows:

  • YouTube brokered a discount deal with Teespring;
  • Teespring supports creators by printing their designs on t-shirts, mugs, phone cases etc and distributing the products to clients;
  • This deal is available to YouTube users who have at least 10,000 subscribers;
  • YouTube will display a merchandise “shelf” below eligible videos, turning the platform into a kind of virtual store.

According to Teespring, Lucas the Spider—a YouTube channel that has published just 10 videos featuring Lucas, the animated arachnid—earned over $1 million in less than a month.

youtube-merchandise

image source: YouTube

Merchandising won’t be a perfect match or the next step for every YouTube content creators, but it can become a substantial source of revenue for some.

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