Do you want to become a better marketer in 2019?
Here are the latest 3 marketing books that you should read to improve your marketing skills:
1. Marketing Rebellion: The Most Human Company Wins by Mark Schaefer
Mark Schaefer is a speaker, consultant, educator and marketer with extensive experience. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.
In 2017 Mr Schaefer was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes.
Mr Schaefer is the author of six best-selling books which have been translated into 12 languages and can be found in more than 700 libraries worldwide.
His latest book is called Marketing Rebellion: The Most Human Company Wins and it was published earlier this year.
In his book, Mr Schaefer talks about the way the technology-empowered customers are discovering, sharing and discussing your brand’s products without your brand taking part in the conversation.
“In fact, most of our marketing is occurring without us” because today “the customers are the marketing department”, says Mr Schaefer.
Based on thorough research, Marketing Rebellion presents a series of conclusions:
- two-thirds of our marketing … is not our marketing;
- we’re in a post-loyalty era;
- brands abuse and annoy their customers;
- lazy marketing will no longer work etc.
How are brands going to turn themselves into a conversations partner?
They cannot buy their way in; they have to earn it.
Mr Schaefer says brands should take a new business approach: appealing to constant human truth.
Marketing Rebellion is going to make a lot of marketers very uncomfortable.
Josh Elledge, UpMyInfluence
2. Talk Triggers: The Complete Guide to Creating Customers w/ Word of Mouth, by Jay Baer and Daniel Lemin
Jay Baer is the founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps companies gain and keep more customers. During his 25-years of experience as a digital marketer, Jay has written six books.
Daniel Lemin is a start-up co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service.
Talk Triggers: The Complete Guide to Creating Customers w/ Word of Mouth is about how brands should create and use the word-of-mouth strategy to influence purchases.
The book contains:
- research on why and how customers talk;
- more than 30 detailed case studies;
- compelling stories;
- practical how-tos etc.
This book gives marketers the perfect recipe for triggering word-of-mouth marketing.
Word of mouth seems magical. Some companies just seem to be able to do it, and some don’t. Jay Baer and Daniel Lemin aren’t about magic. They’re about science. There’s an actual plan here. They call it the 4-5-6 method.
Joshua D. Bernoff
3. The BAMF Bible 2019 by Josh Fechter
Josh Fechter is an author and entrepreneur, the former head of growth for several venture-backed companies. He has also founded three companies among which BAMF MEDIA stands out not because it is the acronym for Badass Marketers and Founders, but because it is a multimillion-dollar agency.
Have you noticed longer posts appearing in your LinkedIn feed? Posts where people describe in short and emotionally packed sentences their experiences as start-up founders or first-time entrepreneurs?
Well, Josh Fechter takes the credit for them. His signature posts acquired massive reach and influenced LinkedIn to change their news feed algorithm for over 500 million people in 2018. The professional network acknowledged Josh’s work to be one of the two factors behind their algorithm change. Josh uses a formula for writing his engaging posts; he shared his formula in The Copywriting Bible.
Later last year, Josh put together The BAMF BIBLE 2019.
The book contains:
- 30+ pages of growth hacking strategy;
- the most cutting-edge marketing tactics almost all tested by Josh and his team.
It is available on producthunt.com and so far the book has been downloaded over 30,000 times with over 80,000 readers.
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